@jcravero — 3/12/25, 12:08 PM
Hey Jaduun, I’m trying to do some cold emails to some of the local hotels & motels in my area. I have attached a screenshot of my email of what I have so far and wanted your input on it as you had helped me with my flyers that I made up. Any help/assistance would be greatly appreciated
First and foremost, I want to emphasize that this is an excellent idea—one that has significant potential for success. The main reason it stands out is that larger companies struggle with executing hyper-local, personalized initiatives like this at scale. They lack the agility to form personal relationships with decision-makers in the way a smaller, more locally focused business can. This gives you an immediate and powerful advantage over big competitors.
However, the success of your outreach will largely depend on execution. Writing a great letter is just one component of a multi-touch outreach strategy. A well-crafted letter alone isn’t enough; it has to be supported by personalization, follow-ups, and direct engagement.
One of the biggest mistakes people make when reaching out to high-level executives is being too wordy. Decision-makers don’t have time to read long letters. If your message isn’t clear and concise, it won’t be read at all.
Think about it from their perspective: Their inboxes and desks are filled with letters, proposals, and marketing materials every day. If your message is too long or feels generic, it will be discarded before they finish the first paragraph.
Instead, your letter should be direct and to the point:
The goal is to spark their interest and get them to engage, not to overload them with information.
The opening line is arguably the most important part of the letter because it determines whether they continue reading. If it doesn’t immediately hook their interest, they will skim or discard it.
A weak opening would be something like:“I’m reaching out to introduce myself and my company.”
This is boring and generic—it sounds like every other sales pitch.
Instead, you need a strong and personalized hook:
By making the first sentence engaging, relevant, and personalized, you increase the likelihood that they will continue reading.
One of the biggest barriers in reaching executives is getting past their assistants or gatekeepers. Their job is to filter out anything that looks like a cold sales pitch or mass email.
If your letter is generic, templated, or impersonal, it will never reach the intended person. That’s why personalization is critical.
Here are a few strategies to make your letter stand out as personal and authentic:
For example:“I recently visited your [Hotel Name] and spoke with your manager, Stacy. She mentioned that you’re always looking for ways to improve guest satisfaction, which is why I wanted to personally reach out to you with an idea that could help.”
This level of personalization makes it impossible to ignore and distinguishes your letter from a generic template.
While a well-written letter is a great starting point, you should never rely solely on written communication to reach decision-makers.
Instead, think of it as part of a multi-touch strategy where you:
This combination of direct contact, written communication, and follow-up increases the likelihood of success.
Most executives and managers have a strong aversion to anything that sounds like a cold sales pitch. Their assistants are trained to filter out sales letters before they even reach them.
To avoid getting screened out, make the letter feel like a warm introduction, not a solicitation.
Instead of:“I’d love to set up a meeting to discuss how my company can help.”
Try:“I recently spoke with [Name] at your location, and they thought it would be valuable for us to connect. I’d love to get your thoughts on how we might be able to help with [specific challenge].”
This makes it feel more like a natural conversation rather than a hard sales pitch.
Your letter should quickly communicate why they should care.
For example:
Bad Example:“We offer high-quality internet solutions that can benefit your business. Let me know if you’re interested in learning more.”
Good Example:“I’d love to set up a time to stop by and offer a free trial at no cost or obligation. If you’re open to it, let’s schedule a time for me to show you how this works.”
A strong offer increases engagement and makes it harder for them to ignore.
Once you perfect the approach, the next step is scaling it efficiently.
If it takes one day to craft the perfect message, it should only take an hour to customize it for the next recipient. Over a 40-hour workweek, you could easily reach 40+ prospects.
Let’s say one-third respond and half of those become clients—that’s a few new customers every single week.
By refining and scaling your outreach, you can turn this strategy into a repeatable process that drives consistent results.
This approach is a highly strategic way to get your foot in the door with decision-makers. The key takeaways are:
Make it personal – Find names, reference real conversations. Keep it brief – Executives won’t read long pitches. Use multiple channels – Combine calls, emails, and letters. Avoid the salesy tone – Make it sound like an introduction, not a pitch. Make the offer enticing – Provide value upfront with no pressure. Scale efficiently – Systematize the process for maximum impact.
If executed properly, this strategy can be a game-changer for your business. Best of luck—I believe you’re onto something great! 
I’m also wanting to know how to set up a “giveaway”. I’m running a promotion that I’ve listed on all my socials, FB, X, & TikTok. The promotion is “Get us to 500 Likes on FB & receive a FREE Modem & 1 month of service.” Out of all the likes on the page we’ll randomly draw the winner. How in the admin database do I set that up?
Also look at this “digital billboard & Digital Gas Pump displays” advertisement I created
That digital billboard and gas pump display looks awesome, great work on the creative! 
Feel free to email me the videos, and I’ll get them updated for you.
As for the giveaway, we’re currently working on adding a way to apply a promo directly to an account in the system. In the meantime, once you pick your winner, just let me know and I can help you manually apply from it to the winner from the backend. Let’s make this promo a success! 
I will write up some feedback here in the next day or so, looks awesome
Ok thank you! And I’m wanting to know how to do the Nomad Fulfilment until I can get some cash flowing to by an inventory and stuff.
It’s automatically done for you. If you do not have modems on hand, our system will automatically tag them to be shipped internally.
I agree with Isaac, your creative’s looks nice. However, the black text on the dark blue background makes the content difficult to read. How are your marketing efforts doing? Are you just getting started or do you have some results coming in?
Right, create a stronger contrast in colors
