One basic item of selling is anticipating a potential customer’s objections.
So, how would you handle the objection that they can get 5G home internet services from T-Mobile and Verizon at cheaper rate than Nomad?
Great question — and you’re absolutely right that anticipating objections is key to closing a sale.
Here’s how I’d handle it:
“That’s a fair point — and yes, carriers like T-Mobile and Verizon do offer competitive rates. However, what sets Nomad apart is the flexibility and control we provide. We’re not locked into one carrier, which means we can offer a broader range of coverage options, especially in rural or underserved areas where traditional carriers might fall short. Plus, our support is more personal and responsive, and our modems come fully managed through a custom portal so you can monitor usage, manage devices, and troubleshoot remotely — things that aren’t typically available with consumer-level plans.
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Nicely worded, excellent material for me to copy/paste 
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Glad you liked it! Feel free to use it however you need. Let me know if you have any questions or anything else you need
While we may not be able to compete on price alone, we differentiate ourselves through the exceptional value we provide. What sets us apart from providers like Verizon or T-Mobile? For starters, when you contact us, you’ll always reach a real, English-speaking representative. Additionally, as Isaac highlighted, we offer the advantage of multi-carrier options, ensuring flexibility and tailored solutions that go beyond what others can offer. What unique value do you bring to the table that elevates your service above the competition?
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But that’s not exactly the case right now, correct? We ARE locked into one carrier, Verizon.
Yes, for now we’re only offering a Verizon plan to our wholesalers, but that’s just our starting point. We’re actively working on adding more carrier options in the near future to give more flexibility and reach to our wholesalers as well. So while we are currently with Verizon, that won’t be the case for long
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I’d like to offer my perspective on this—because it’s really important. YOU are the reason someone would pay more. Not the network. Not the signal. Not the technology.
The truth is, they can get Verizon or T-Mobile service anywhere. But what they can’t get from those companies is you—your service, your reliability, your follow-through when things go wrong. That’s what makes you different.
Think about it this way: when a customer buys from you, they’re not just buying access to a network. They’re buying peace of mind. They’re buying trust. They’re buying the ability to pick up the phone and call you—someone who actually cares—when there’s an issue, instead of being stuck on hold with Verizon’s automated system for an hour.
Now, go to Nomad’s website. You’ll notice something interesting: we don’t lead with names like Verizon or T-Mobile. That’s because we’re not selling them. We’re selling Nomad. We’re selling a better experience. We’re selling value—and that value comes from everything we do to support the customer behind the scenes.
So to come back to your original question: pricing isn’t just about network access. It’s about the value you bring to the table. That’s what sets you apart—and that’s why customers will choose you, even if the price is a little higher.
I actually wrote more about this in detail here: Customer Service
What do you guys think?
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@iamgk3 and @Isaac - Excellent answers! I agree, with my take being that folks looking for cheap fixes may not last as long-term clients. So the goal is to market towards and find folks who are quality and service minded. In my experience, those with that mind-set are fine paying a bit more.
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Absolutely agree! 
Those who value quality and service stick around longer. It’s all about offering peace of mind and building trust over time. 
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